BFCM in numbers for Swym: A record-breaking season

It’s that magical time of year when shoppers everywhere eagerly await unbeatable deals and festive excitement! This year, Black Friday and Cyber Monday (BFCM) brought an exhilarating shopping spree, and we at Swym are thrilled to share some incredible statistics that highlight just how massive this event has become! Can you believe our merchants raked in an astonishing $1.9 billion in revenue this year? That’s a huge leap from the $1.3 billion we saw last year! This upward trajectory is proof of the growing significance of BFCM in the retail world.

A successful BFCM for Swym!

We couldn’t be prouder to announce another incident-free BFCM at Swym! Our innovative solutions enabled merchants to make the most of this bustling shopping period, and the numbers speak for themselves. Let’s dive into some eye-popping stats that showcase our impact and the overall festive frenzy!

Revenue contributions

Swym directly contributed a staggering $104 million in revenue for our merchants during BFCM! 🚀 This reflects an impressive 41% increase from the $74 million we helped generate last year! This growth not only demonstrates our effectiveness but also highlights the positive strategies our merchants used to engage their eager shoppers!

Wishlist actions soar

The excitement of BFCM drove over 5.3 million wishlist actions during the four-day event! 🎊 That’s a phenomenal 50% increase compared to last year! More shoppers are curating their ideal collections, making this a key facet in understanding consumer preferences and interests.

Personalized communication

Communication is vital, especially during bustling shopping periods! This year, we facilitated over 3.5 million personalized emails to shoppers during the holiday window, doubling last year’s totals! 📬 These tailored communications enhance the shopping experience and significantly boost conversion rates.

Channels driving revenue

Let’s shine a light on the channels that powered revenue for our Swym customers. Here’s how they stacked up:

• ‍Web:
  The backbone of online shopping, the web remains the go-to platform for consumers looking for the best deals, providing easy navigation and swift access!
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• Mobile App:
  Our merchants have witnessed substantial growth in sales through mobile apps, showing that convenience and ease of shopping on the go are pivotal!
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• Draft Orders (Assisted Sales):
  Personal engagement through draft orders proved to be a fantastic method, showcasing the strong connection between customers and sales assistants—even in a digital frame!
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• In-store: While online shopping reigns supreme, in-store experiences still hold a special place in consumers’ hearts during BFCM. The tactile feel of products translates into increased foot traffic and purchases!

Conclusion

This year’s BFCM didn’t just break records—it showcased the evolving shopping behaviors of consumers everywhere! 👏 As Swym continues to innovate and adapt, we remain committed to empowering our merchants with the insights and tools needed to elevate their sales strategies. As we analyze these trends and learn more about our shoppers, we’re excited about what the future holds for Swym and our partners. Together, let’s keep this festive shopping spirit alive all year long! Thank you for believing in this journey with us!

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