Wishlist Plus is now Built for Shopify. What it means for merchants?

Shopify has awarded Swym Wishlist Plus the Built for Shopify (BFS) certification. For merchants, this means you’re getting an app that meets Shopify’s top standards—quality, performance, security, and ease of use. For us, it is a testament to our dedication to helping merchants succeed in the best way possible.

Let’s explore what the Built for Shopify certification means for Wishlist Plus and why it matters to you.

What is Built for Shopify?

Shopify created the BFS certification to help merchants find apps that are built to Shopify’s highest standards for ease of use, design, and performance, to ensure merchants get the best from the Shopify App Store. Apps with this badge have undergone thorough testing and meet strict criteria.

Here’s what Shopify looks for:

• Trustworthy
  The app keeps your data secure and complies with Shopify’s guidelines.
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• Fast
  It doesn’t slow down your storefront or admin.
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• Simple to use
  It works smoothly with Shopify’s admin and matches its design style.
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• Proven useful
  It delivers real value to merchants.

Wishlist Plus has met all these standards. This certification is a promise to you that the app will work well, keep your data safe, and help your business grow.

Why this matters to merchants

Choosing the right apps for your Shopify store can be overwhelming. There are thousands of apps out there, but not all are equal. The BFS certification simplifies this process. It tells you which apps are reliable, fast, and designed to work seamlessly with Shopify.

For Wishlist Plus merchants, this certification means:

• A faster app experience
  It’s optimized for speed, so it won’t slow down your store.
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• Seamless integration
  Set up Wishlist Plus right from Shopify Admin—no platform switching needed.
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• Stronger security
  The app uses Shopify-recommended packages like AppBridge to protect your data.
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• Consistent UI
  It follows Shopify’s design system, making it easy to navigate and use.
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• Future-proof
  Stays updated with Shopify’s latest features and best practices.

With Wishlist Plus, you get a high-performance wishlist solution designed to work flawlessly within Shopify, giving both you and your customers a smooth, reliable experience.

The work behind the certification

Wishlist Plus has always been a high-performing, secure, and reliable app—GDPR and SOC 2 compliant and trusted by over 40,000 merchants. Earning the Built for Shopify (BFS) certification took it a step further, aligning it even more closely with Shopify’s best practices.

Here’s what we focused on:

• Performance
  We worked hard to speed things up. The app now loads faster and performs better, making it smoother for you and your customers.
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• Security
  We followed Shopify’s top security practices to protect both your data and your customers’ information.
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• User experience
  We improved the admin experience to make it simpler and more intuitive, so managing your store is easier than ever.

This certification wasn’t just about meeting requirements—it was about refining Wishlist Plus to deliver the best possible experience for you and your customers.

What this means for your business

As a Shopify merchant, your time is valuable. You need apps that work well, save you time, and help you grow your business. Wishlist Plus does all three.

Here’s how:

1. Easy Setup
   Setting up a powerful wishlist is quick and simple. You’ll have full control over how it looks, where it appears, and how seamlessly it integrates into your store.
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2. Integration with top apps & social media
   Wishlist Plus integrates with your favorite apps within Shopify Admin, making it easy to engage with customers across channels.
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3. Self-serve control
   The Admin experience is all self-serve and now seamlessly integrated into your Shopify Admin. You can make changes and updates as needed. But don’t worry—our team is always here to support you with the best customer service in the industry.
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4. Data insights
   You’ll have access to valuable wishlist data that you can use for targeted marketing campaigns, helping drive conversions and boost sales.
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5. Security
   Rest easy knowing the wishlist data is fully secure and protected, following industry standards.
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6. Streamlined conversions
   As shoppers engage with your store at different touchpoints, the wishlist becomes a powerful acquisition channel, bringing them back to complete their purchases.

With Wishlist Plus, you’re creating a seamless, engaging shopping experience that keeps shoppers coming back.

Practical tips for using Wishlist Plus

To get the most out of Wishlist Plus, try these strategies:

Enable wishlists on collections

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Show the wishlist icon on each product tile in collection pages. This lets shoppers bookmark products easily while they browse.

Enable customer accounts extensions

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Help shoppers find products they love in a personalized customer accounts page.

Send Wishlist Reminders

Send automated alerts via email or SMS to customers reminding them about their wishlist items. These small steps can make a big difference in how effectively you use the app.

Final thoughts

The Built for Shopify certification shows that Wishlist Plus is a dependable, high-quality app that can help your business grow. But this is only the beginning. Our Wishlist Plus team is committed to continuous improvement. They’ll keep focusing on performance, security, and user experience to ensure the app remains a top choice for Shopify merchants.

For you, this means ongoing benefits:

• A reliable app that grows with your business.
• Regular updates to keep the app running smoothly.
• A team that listens to feedback and makes improvements based on your needs.

Explore Wishlist Plus today and see how it can transform your store. With its seamless integration, fast performance, and strong security, it’s a tool you can trust to deliver results.
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