Click to explore furtherAll Playbooks

April 3, 2025

Swym Wishlist Low Stock

Help shoppers grab their favorites before they’re gone

Yotpo

Why implement wishlist low stock alerts?

Shoppers often add products to their wishlist while they decide whether to purchase. However, when inventory is running low, a timely low stock alert can create urgency and push customers to act before it’s too late. By integrating Swym Wishlist Low Stock Alerts with Yotpo Email & SMS, brands can effectively notify shoppers when their saved items are about to sell out—boosting conversions and reducing lost sales opportunities.

Understanding the target audience

Low stock alerts are particularly effective for two key shopper segments:

1. First-Time purchasers

  • Who They Are
    ‍    New shoppers who have wishlisted an item but haven’t purchased before.
    ‍
  • What They Need
    ‍    A compelling reason to buy now rather than waiting.
    ‍
  • Messaging Strategy
    ‍    Highlight urgency ("Selling fast!"), reinforce trust (easy returns), and create exclusivity.

2. Repeat purchasers

  • Who They Are
    ‍    Loyal customers who have bought from the brand before and have wishlisted more items.
    ‍
  • What They Need
    ‍     A VIP experience with personalized messaging that acknowledges their loyalty.
    ‍
  • Messaging Strategy
    ‍    Emphasize exclusivity ("As a valued customer, you get early access"), urgency, and additional perks.

Swym setup: Enabling low stock alerts

To activate low stock alerts in Swym:

  1. Go to Swym application settings in your store admin.
  1. Scroll down to Low Stock Settings.
  1. By default, the system triggers a low stock alert when inventory drops below 5 units. You can adjust this threshold to match your strategy.
  2. This event triggers an email or SMS alert via Yotpo to notify shoppers.

Where this data can be used

  • Email Automation (via Yotpo Email)
  • SMS Notifications (for instant reach)

Automation and flow strategy

1. First-Time purchasers

Trigger

  • A product in the wishlist drops below the defined stock threshold (e.g., less than 5 units remaining).

Best Practices

  • Create urgency ("This item is almost gone!").
  • Reinforce trust (easy returns, quality guarantee).
  • Use a strong CTA directing users to checkout immediately.

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Don't Miss Out! Your Wishlisted Item Is Selling Fast

Dear [Customer's Name],

We're excited you're exploring our collection! We noticed you've added some amazing items to your wishlist, and we wanted to let you know that one of them is running low on stock.

Your Wishlisted Item

Sample product 01

Why Choose [Your Brand Name]?

  • Trustworthy Brand
    ‍    We're committed to providing high-quality products and exceptional customer service. Your satisfaction is our top priority.
  • Hassle-Free Returns & Refunds
    ‍    We want you to shop with confidence. If you're not completely happy with your purchase, returns are easy and stress-free. We offer a full refund or exchange within [Timeframe].
    ‍
  • Quality Guarantee
    ‍    We stand behind the quality of our products. If there's any issue, we're here to help make it right.

Ready to make it yours before it's gone? Click the link below to complete your purchase:

[CTA Button: Shop Now]

Don't wait – grab it before it sells out!

Thank you for considering [Your Brand Name]. We're looking forward to welcoming you as a customer!

[Your Name]
[Your Position]
[Your Brand Name]
[Contact Information]

Hi [Customer's Name]!
👋 Your wishlisted [Product Name] is selling fast! Don't miss out—get it now before it's gone! ✅ Easy returns & trusted quality.
Shop: [Shortened Link]

2. Repeat purchasers

Trigger

  • A repeat customer has a wishlisted item that drops below the defined stock threshold.

Best Practices

  • Recognize loyalty ("As a valued customer, we wanted to notify you first!").
  • Use strong urgency messaging ("Almost gone!").
  • Offer additional perks (exclusive access, fast shipping).

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
As a Loyal Customer, Don’t Miss Out On Your Wishlist Item!

Dear [Customer's Name],

Thank you for being such a valued part of our [Your Brand Name] family! We appreciate your continued support and trust in our brand.

We noticed that you've been eyeing [Product Name], and wanted to give you a heads-up: it’s running low on stock and might not be around for long! As one of our most loyal customers, we didn't want you to miss out.

Your Wishlisted Item

As one of our most loyal customers, we didn't want you to miss out!

[CTA Button: "Shop Now"]

Why Shop with [Your Brand Name]?

Trusted Brand
‍Exceptional quality & service.
‍
Easy Returns
Stress-free shopping experience.
‍
Loyalty Perks
‍Enjoy exclusive offers & fast shipping.

📢 Act fast—this deal won’t last!

[Your Name]
‍[Your Brand Name]
[Contact Information]

Hey [Customer's Name],
Your [Wishlisted Product] is going to be sold out soon! Get it before it’s gone 👉 [Shortened Link]

Email & SMS Best Practices

To maximize engagement and conversions, follow these best practices:

Email Best Practices

  • Use Urgency in Subject Lines:
    Example: "Act Fast! Your Wishlist Item is Almost Gone"
    ‍
  • Personalization Matters: A
    ddress customers by name and feature wishlisted products dynamically.
    ‍
  • Clear & Strong CTA:
    ‍"Shop Now Before It’s Gone!" should be easy to find.
    ‍
  • Trust Signals:
    Highlight return policies, quality assurance, and secure checkout for confidence.
    ‍
  • Mobile Optimization:
    Ensure single-column layouts, optimized images, and easy-to-click buttons.
    ‍
  • A/B Testing:
    Try different urgency levels ("Limited Stock" vs. "Almost Sold Out") and CTA placements.

SMS Best Practices

  • Be Concise:
    Keep messages under 160 characters for impact.
    ‍
  • Use Shortened Links:
    Direct users straight to their wishlisted item.
    ‍
  • Leverage Urgency:
    Phrases like "Hurry, only a few left!" work well.
    ‍
  • Add Personalization:
    Mention the product name for relevance.
    ‍
  • Timing Matters:
    Send alerts when customers are most likely to engage (evenings, weekends).

‍

Final Thoughts

Swym Wishlist Low Stock Alerts combined with Yotpo Email & SMS is a powerful urgency-driven strategy to convert hesitant shoppers into buyers. By leveraging real-time stock data, personalized messaging, and timely notifications, brands can create FOMO and drive fast action. 🚀 Let’s turn wishlist urgency into sales today!

Helping e-commerce brands craft a more seamless experience for their customers

Learn More
About UsAgency ProgramCareersCustomization ServicesPricingTechnology Partners
Resources
Agency Partner DirectoryBlogCase StudiesDemo StoreHelp DocsMarketing PlaybooksSwym Service Status
Developers
API ReferenceDeveloper Docs
Copyright © 2025 Swym
Terms of Service
Privacy Policy