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April 3, 2025

Swym Wishlist Back in Stock

Help shoppers buy their favorites when they are restocked

Yotpo

Why Use Wishlist Back in Stock Alerts?

Many shoppers wishlist items that are currently out of stock, waiting for a chance to purchase when they become available again. By integrating Swym Wishlist Back in Stock Alerts with Yotpo Email & SMS, brands can notify customers the moment their desired products are restocked—creating urgency and increasing conversions.

Understanding the target audience

Back in stock alerts are highly effective for two key shopper segments.

First-time purchasers

  • Who They Are
    ‍    Shoppers who have never made a purchase but have expressed interest by wishlisting an out-of-stock product.
    ‍
  • What They Need
    A strong nudge to buy now before the product sells out again.
    ‍
  • Messaging Strategy
    ‍    Emphasize scarcity ("Back for a limited time!"), build trust (return policies, quality guarantee), and highlight ease of purchase.

Repeat purchasers

  • Who They Are
    ‍    Customers who have previously purchased from the brand and wishlisted an out-of-stock item.
    ‍
  • What They Need
    ‍    Exclusive access before the general public, reinforcing their VIP status.
    ‍
  • Messaging Strategy
    Personalize messages to acknowledge loyalty, highlight exclusivity ("You get first access"), and create urgency.

Swym Setup: Enabling Back in Stock Alerts

To activate back in stock alerts in Swym:

  1. Go to Swym application settings in your store admin.
Navigate to: Wishlist Plus Settings
  1. Scroll down to Back in Stock Settings.
  1. Enable the trigger to send alerts when wishlisted products are restocked.
  2. This event triggers an email or SMS alert, via Yotpo to notify shoppers.

Where this data can be used

  • Email Automation (via Yotpo Email)
  • SMS Notifications (for instant reach)

Automation and flow strategy

First-time purchasers

Trigger

  • A product in the wishlist is restocked.

Best Practices

  • Create urgency
    ("Back for a limited time!").
    ‍
  • Reinforce trust
    (easy returns, hassle-free shopping).
    ‍
  • Use a strong CTA
    directing users to checkout immediately.

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Good News! Your wishlisted item is back in stock 🎉

Hi [First Name],

Great news! The item you’ve been waiting for—[Product Name]—is finally back in stock. Don’t miss your chance to grab it before it sells out again!

At [Store Name], we want you to shop with confidence. That’s why we offer a hassle-free return and refund policy—so you can enjoy a risk-free shopping experience. If it’s not quite right, returning it is easy!

Click below to secure yours now before it’s gone:

[🛍 Shop Now]

If you have any questions, our support team is happy to help!

No items found.

Happy shopping!
‍
[Your Store Name]
[Customer Support Contact]

Hi [First Name]!
Your wishlisted item [Product Name] is back in stock at [Store Name] 🎉 Order now before it’s gone again! Plus, shop worry-free with our easy return & refund policy.
Get yours now: [Shortened Link]

Repeat purchasers

Trigger

  • A previously wishlisted item is restocked.

Best Practices

  • Recognize loyalty
    ("Since you’re a valued customer, you’re the first to know!").
    ‍
  • Use strong urgency messaging
    ("Selling fast—act now!").
    ‍
  • Offer additional perks
    (VIP access, fast shipping, special discounts).

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Good News! Your Wishlisted Item is Back in Stock 🎉

Hi [First Name],

Great news! The item you’ve been waiting for—[Product Name]—is finally back in stock. Don’t miss your chance to grab it before it sells out again!

At [Store Name], we want you to shop with confidence. That’s why we offer a hassle-free return and refund policy—so you can enjoy a risk-free shopping experience. If it’s not quite right, returning it is easy!

Click below to secure yours now before it’s gone:

[🛍 Shop Now]

If you have any questions, our support team is happy to help!

Happy shopping,‍

‍[Your Store Name]
‍[Customer Support Contact]

Hi [First Name]!
Your wishlisted item [Product Name] is back in stock at [Store Name] 🎉 As a valued customer, we’re letting you know first! Order now & shop worry-free with our easy return & refund policy: [Shortened Link]

Email & SMS Best Practices

To maximize engagement and conversions, follow these best practices:

Email Best Practices

  • Use urgency in subject lines. Example: "Back in Stock! Get It Before It’s Gone Again!"
  • Personalization matters—address customers by name and feature the wishlisted product dynamically.
  • Clear & strong CTA. "Shop Now Before It Sells Out!" should be easy to find.
  • Trust signals—highlight return policies, quality assurance, and Customer Support
  • Mobile optimization—use single-column layouts, optimized images, and easy-to-click buttons.
  • A/B testing—try different urgency levels ("Limited Restock" vs. "Just for You") and CTA placements.

SMS Best Practices

  • Be concise—keep messages under 160 characters for impact.
  • Use shortened links to direct users straight to their wishlisted item.
  • Leverage urgency—phrases like "Hurry, it won’t last long!" work well.
  • Add personalization—mention the product name for relevance.
  • Timing matters—send alerts when customers are most likely to engage (evenings, weekends).

Final Thoughts

Swym Wishlist Back in Stock Alerts combined with Yotpo Email & SMS are a powerful re-engagement tool that capitalizes on customer demand. By leveraging real-time restock data, personalized messaging, and urgency, brands can turn wishlists into sales quickly. 🚀 Let’s bring customers back and boost sales today!

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