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April 3, 2025

Swym Wishlist Price Drop

Help shoppers make use of your seasonal markdowns

Yotpo

Swym Wishlist Price Drop – Help shoppers make use of your seasonal markdowns

Many shoppers add items to their wishlist with the intent to purchase later—often waiting for a price drop. By integrating Swym Wishlist Price Drop Alerts with Yotpo Email & SMS, brands can send timely notifications to convert hesitant shoppers into buyers. These alerts create urgency and excitement, driving sales while offering a personalized shopping experience.

Understanding the target audience

Effective price drop alerts rely on understanding the motivations of different shopper segments. Here are the key audiences that benefit from these alerts:

First-Time Purchasers

  • Who They Are:
    Shoppers who have never made a purchase but have shown interest by adding items to their wishlist.
    ‍
  • What They Need
    ‍    A compelling reason to make their first purchase, such as a price drop combined with a first-time buyer discount.
    ‍
  • Messaging Strategy
    ‍    Emphasize trust factors (easy returns, quality assurance), urgency (limited stock), and incentives (extra discounts for new customers).

‍

Repeat Purchasers

  • Who They Are
    ‍    Customers who have purchased before and are likely to buy again when they see a price drop on a wishlisted item.
    ‍
  • What They Need
    A feeling of exclusivity and appreciation, making them feel like VIPs with early access to deals.
    ‍
  • Messaging Strategy
    ‍    Personalize emails with loyalty-focused messaging (e.g., "As a valued customer, you're the first to know!"). Highlight urgency and provide product recommendations based on past purchases.

Swym Setup: Enabling Price Drop Alerts

To activate price drop alerts in Swym:

  • Go to the Swym application settings in your store admin.
Wishlist Plus Settings
  • Scroll down to Price Drop Settings.
  • By default, the second setting sends a price drop alert when the price decreases by 10%. You can customize this threshold to any percentage that fits your strategy. Adjust the default trigger percentage (e.g., notify when the price drops).
    ‍
  • This triggers an event in Yotpo to send email/SMS notifications.

Where this data can be used

  • Email Automation (via Yotpo Email)
  • SMS Notifications (for instant reach)

Automation and flow strategy

First-Time Purchasers

Trigger

  • Customer has a wishlist item, and its price drops by the set threshold (e.g., 10%).

Best Practices

  • Create urgency (limited stock messaging).
  • Highlight trust factors (easy returns, secure checkout).
  • Use a bold CTA that takes users directly to their wishlist.

‍

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Your Wishlisted Item Is Now on Sale – Don’t Miss Out!

Dear [Customer's Name],

We noticed you’ve been keeping an eye on some amazing pieces from our collection, and we have exciting news: one of your wishlisted items just had a price drop! 🎉

But hurry—our popular items tend to sell out quickly, and we’d hate for you to miss out.

Your Wishlisted Item

Sample product 01

$yy.yy

$xx.xx

Click below to grab it before it’s gone:
[CTA Button: Shop Now at the New Price]

Why Shop with Us?

  • Hassle-Free Returns & Refunds
    We understand that shopping online can sometimes feel uncertain. That’s why we offer an easy return and refund process. If you’re not completely satisfied, we’ll make it right—no questions asked.
    ‍
  • Quality You Can Trust
    Every item is crafted with care and attention to detail. We stand behind our products 100%.
    ‍
  • Dedicated Support
    Have questions? Our friendly team is always here to help.

Act Fast – Limited Stock Available!

This offer is only available while supplies last, so don’t wait too long!

[CTA Button: Get It Before It’s Gone]

Thank you for choosing [Your Brand Name]. We’re excited to help you find your perfect fit!

Warm regards,
[Your Name]
[Your Position]
[Your Brand Name]
[Contact Information]

Hi [Customer's Name]!
🎉 Great news—your wishlisted item [Product Name] is now on sale for [Discounted Price] (was [Original Price]). Hurry, stock is limited and it might sell out soon!

Shop now: [Shortened Link]

Plus, enjoy hassle-free returns & refunds—we’ve got you covered!

Repeat Purchasers

Trigger

  • Customer who has purchased before has a wishlisted item that drops in price.

‍

Best Practices

  • Acknowledge loyalty (e.g., “As a valued customer, we’re giving you first access”).
  • Use a stronger urgency message (repeat shoppers respond well to FOMO tactics).
  • Include a personalized recommendation based on past purchases.

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Your Wishlisted Item Is Now on Sale 🎉

Dear [Customer's Name],

Thanks for being such an amazing part of our community! Your continued trust and support mean the world to us, and we’re so grateful to have you as one of our valued customers.

We’ve got exciting news: one of your wishlisted items has just had a price drop, and we wanted you to be the first to know!

Your Wishlisted Item

But hurry—this popular item is selling fast, and we’d hate for you to miss out!

Warm regards,
[Your Name]
[Your Position]
[Your Brand Name]
[Contact Information]

Hi [Customer's Name]!
Thank you for being such a loyal customer 💖. Great news—your wishlisted item [Product Name] is now on sale for [Discounted Price] (was [Original Price]).

Hurry, it’s selling fast! Shop now: [Shortened Link]

P.S. Enjoy hassle-free returns & refunds—we’ve got you covered!

Email & SMS Best Practices

Email Best Practices

  • Keep Subject Lines Short & Impactful
    ‍    Aim for under 50 characters to grab attention. Example: "Your Wishlist Item is Now on Sale!"
    ‍
  • Use Personalization
    ‍    Address the customer by name and dynamically insert wishlist items to make the email feel tailored.
    ‍
  • Create Urgency
    ‍    Phrases like "Hurry! Limited Stock Available" or "This Deal Won't Last" encourage quick action.
    ‍
  • Clear & Strong CTA
    ‍    Place a clear call-to-action (CTA) button above the fold (e.g., "Shop Now at the New Price").
    ‍
  • Mobile-Optimized Design:
    ‍    Use a single-column layout, high-quality images, and large CTA buttons for mobile users.
    ‍
  • A/B Testing
    ‍    Test subject lines, CTA placements, and discount formats (e.g., percentage vs. flat amount) to optimize conversions.

SMS Best Practices

  • Be Concise
    ‍    SMS messages should be under 160 characters to ensure readability and impact.
    ‍
  • Include a Shortened Link
    ‍    Use a URL shortener to keep messages clean and encourage immediate clicks.
    ‍
  • Use Emojis Sparingly
    ‍    Emojis can enhance engagement but should be used strategically (e.g., 🎉 for excitement, ⚡ for urgency).
    ‍
  • Personalization Matters
    ‍    Include the customer's name and specific wishlist item details to increase relevance.
    ‍
  • Drive Immediate Action
    Use phrases like "Act Fast!" or "Stock is Running Low!" to create urgency.
    ‍
  • Timing is Key
    ‍    Send alerts when customers are most likely to engage (e.g., early evening or during peak shopping hours).

Final Thoughts

Swym Wishlist Price Drop Alerts combined with Yotpo Email & SMS is a powerful revenue driver that taps into customer intent. With smart automation, tailored messaging, and strategic A/B testing, brands can turn wishlists into conversions effortlessly. 🚀 Let’s maximize wishlist conversions today!

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