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April 3, 2025

Swym Wishlist Reminder

Help your buyers keep their favorites top of mind

Yotpo

Why integrate Swym & Yotpo email?

In today's competitive eCommerce landscape, personalization is key to driving engagement and conversions. The integration of Swym and Yotpo Email allows brands to create highly targeted, behavior-based email campaigns that convert browsers into buyers and enhance customer retention. Swym captures valuable customer intent signals, such as products added to wishlists, while Yotpo Email enables brands to deliver timely, automated emails that nudge shoppers toward purchase. This combination helps brands maximize revenue from interested shoppers, increase repeat purchases, and reactivate inactive customers.

Understanding the target audience

For an effective email marketing strategy, segmentation is crucial. The integration of Swym and Yotpo Email allows brands to engage different customer segments with tailored messaging. Below are the key audiences and how they should be engaged:

1. Window Shoppers

These are users who have browsed the site, added items to their wishlist, but have not yet made a purchase. They require gentle nudges and incentives to convert.

  • Goal
    Convert interest into sales by reminding them about their wishlist items.
    ‍
  • Tactics
    ‍    Create urgency & offer incentives

2. Repeat Purchasers

Customers who have already purchased in the past and continue to engage with the brand are highly valuable. Encouraging repeat purchases strengthens brand loyalty.

  • Goal
    ‍    Increase customer lifetime value by driving repeat purchases.
    ‍
  • Tactics
    ‍    Offer exclusive rewards, early access to new arrivals, and personalized product recommendations based on Yotpo data.

Automation and flow strategy

1. Window Shoppers

Trigger

  • A product is added to the wishlist, but no purchase has been made within X days.

Best Practices

  • Personalize the email by dynamically inserting wishlist items.
  • Create a sense of urgency by adding limited-time offers.
  • Use a strong CTA that directs users to their wishlist to complete the purchase.

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
Your Exclusive Invitation to Shop with Us!

Dear [Customer's Name],

We're thrilled to see you've been exploring our collection! You've shown interest in some amazing pieces, and we'd love to help you bring them home.

Your Wishlisted Favorites

Sample product 01

Sample product 02

Sample product 03

Exclusive Offer for You

To make your first purchase even more special, we're offering you a 15% discount on your entire order. Simply use the code FIRST15 at checkout. This offer is valid for the next 7 days, so don't miss out!

Why Shop with Us?

  • Hassle-Free Returns
    If you're not completely satisfied, returns are easy and hassle-free. We offer a full refund or exchange within [timeframe].
    ‍
  • Quality Guarantee
    We stand behind the quality of our products. If there's any issue, we're here to help.
    ‍
  • Customer Support
    Our dedicated team is always available to assist you with any questions or concerns.

Ready to Complete Your Look?

Click the link below to start shopping and enjoy your exclusive discount:

[Insert CTA Button: Shop Now with Code FIRST15]

Warm regards,

[Your Name]
[Your Position]
[Your Brand Name]
[Contact Information]

2. Repeat Purchasers

Trigger

  • A customer who previously made a purchase has added new wishlist items or browsed frequently without purchasing.

‍

Best Practices

  • Reward loyalty with exclusive discounts or VIP perks.
  • Offer personalized product recommendations based on past purchases.
  • Provide early access to new arrivals.

‍

Flow

Templates

Email
SMS

New Message

To:
secondReceiver@sample.com
firstReceiver@sample.com
Cc
Bcc
Subject:
A Special Thank You from [Your Brand Name]

Dear [Customer's Name],

We just wanted to take a moment to express our heartfelt gratitude for the love you've shown us! You've been an incredible part of our community, and we're so thankful for your loyalty.

Your Favorite Picks

Custom Offers Just for You

As a valued customer, we want to repay your loyalty with some exclusive perks:

  • 20% Off Your Next Purchase
    Use code LOVE20 at checkout to enjoy this special discount. Valid for the next 14 days.
    ‍
  • Early Access to New Arrivals
    We'll give you a heads-up on our latest drops before anyone else. Keep an eye on your inbox for early access links!

Personalized Recommendations

Based on your style, we think you'll love these new arrivals:

  • [Recommended Product 1]: [Description]
    [Image]
  • [Recommended Product 2]: [Description]
    [Image]
  • [Recommended Product 3]: [Description]
    [Image]

Why We Love You

  • Hassle-Free Returns
    We know you trust us, and we want to ensure that trust remains strong. Our return policy is designed to be easy and stress-free.
    ‍
  • Quality Guarantee
    We stand behind every product, and we're committed to delivering the best quality to you.
    ‍
  • Customer Support
    Our team is always here to help with any questions or concerns.

Ready to Treat Yourself?

Click the link below to start shopping with your exclusive discount:

[Insert CTA Button: Shop Now with Code LOVE20]

Code Details

  • Code: LOVE20
  • Discount: 20% off your next purchase
  • Validity: Next 14 days

Thank you again for being such an amazing part of our community. We're honored to have customers like you!

Warm regards,

[Your Name]
[Your Position]
[Your Brand Name]
[Contact Information]

Email Best Practices

To ensure success with Swym & Yotpo Email integration, follow these best practices when crafting email campaigns:

1. Build trust and credibility

  • Use a professional and brand-aligned design that reinforces trust.
  • Highlight clear return and refund policies to reduce hesitation.

2. Optimize subject lines and preheaders

  • Keep subject lines concise and compelling: under 50 characters.
  • Use urgency and personalization (e.g., "[Name], Your Wishlist is Selling Out!").
  • A/B test different styles, such as question-based or FOMO-driven subject lines.

3. Personalization & dynamic content

  • Include wishlist products dynamically using Swym data.
  • Use customer first names in subject lines and body content for a personal touch.

4. Timing & frequency

  • Send wishlist reminders within 48 hours of an item being added.
  • space out follow-ups to avoid overwhelming customers—e.g., one reminder after 3 days, then another after 7 days.
  • For repeat purchasers, send emails after 20-30 days to encourage another purchase.

5. Strong calls-to-action (CTAs)

  • Use action-oriented text: "Shop Now," "Claim Your Discount," "See Your Wishlist."
  • Place the CTA above the fold and repeat it towards the end.
  • Ensure the CTA button is bold and visually distinct from the email body.

6. Mobile optimization

  • Use a single-column layout for easy reading on mobile devices.
  • Keep images lightweight to ensure fast loading speeds.
  • Ensure CTAs are tappable and stand out on small screens.

‍

Final Thoughts

The Swym & Yotpo Email integration provides a powerful, data-driven marketing strategy to convert wishlists into revenue, increase repeat purchases, and re-engage inactive customers. By implementing this structured playbook, brands can maximize engagement and boost their bottom line. Let’s get started! 🚀

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