What's New at Swym: February 2025

The 2024 holiday season was one for the books—shoppers were more engaged than ever. They browsed, compared, and ultimately made more purchases. Wishlists played a big role here—helping shoppers track their favorite products while giving merchants valuable insights into demand and behavior.

Swym directly contributed a staggering $104 million in revenue for our merchants during BFCM! 🚀 This reflects an impressive 41% increase from the $74 million we helped generate last year!

As we step into 2025, our mission at Swym remains clear:
‍To deliver the best wishlist experience while tackling some of the most pressing challenges in e-commerce. 

To start with, we are doubling down on three key priorities:

• To be fast, lightweight, and fully integrated with Shopify.
• Serve as shoppers' active shopping companion rather than a simple saving tool.
• Set you up for success with useful wishlist data for better business outcomes.

With these priorities in mind, here’s what’s new at Swym Wishlist Plus!

This means you’re getting an app that meets Shopify's top standards—quality, performance, security, and ease of use.

• Faster and more secure—we’ve minimized API dependencies, improved app speed, and implemented Shopify-recommended security practices.
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• Fully self-serve—you can set up and customize your wishlist easily, all within Shopify.

Enhance your shoppers' experience with a new way to display the Wishlist page! Now, you can show it as a side drawer or slider, allowing shoppers to access their saved items without leaving the page.

No coding is required—simply configure it from Shopify’s Theme Editor to match your store’s design.

We’ve made it easier than ever to customize the “Add to Wishlist” button, giving you full control over how it looks and functions in your store. Now, you can tailor it to match your brand seamlessly—without any coding!

• Flexible Placement
  Place the wishlist icon over the product image, product title, or “Add to Cart” button.
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• Custom Design
  Adjust the color, font, and border to align with your store’s theme. You can also add a custom icon or use your own design.
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• Hover Effects
  Enable hover effects and fine-tune colors, fonts, and borders for a more dynamic look.

You can easily configure these settings directly from Shopify’s Theme Editor—no coding required!

Wishlist Plus is now seamlessly integrated with Shopify Customer Accounts!

• Shoppers now have an Activities Page to access all their wishlisted and recently viewed items, making it easier to pick up where they left off.
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• Add smart containers for personalized product recommendations on orders and profile pages.

Easily connect Wishlist Plus to Omnisend from your Shopify Admin and start sending wishlist alerts.

• Use wishlist data to build marketing workflows in Omnisend.
• Re-engage shoppers with personalized email and SMS alerts for wishlisted products, price drops, or items that are back in stock.