What’s New at Swym: March 2025

Shoppers rarely buy everything they love in one go — they browse, come back, and take their time deciding. At Swym, we believe truly effective shopper engagement comes down to two things:

1. Having the insights to know who’s likely to return and what products they love
2. Having the tools to act on those insights — making it easy for shoppers to come back and complete their purchase journey

That’s where our products shine.

This month’s updates are all about helping you dig deeper into your customers’ preferences. Use them to refine your marketing and make smarter merchandising choices. It’s all about creating those 'wow' shopping experiences — with less guesswork.

Shoppers show interest in different ways—by revisiting a product, spending more time browsing, etc. The more visits or time spent, the stronger the intent. We’ve launched Smart Save to capture this intent. 

Smart Save recognizes when a shopper might be interested in a product, adds it to their wishlist, letting them know and allowing them to easily remove it if they change their mind. It makes the shopping and saving experience a lot more intuitive! For you, this unlocks powerful data to re-engage high-intent shoppers with targeted remarketing and timely reminders.

We've launched a new Insights dashboard in your Shopify Admin that shows you information about your shoppers' wishlist activity. See which products are wishlisted most often, who your most interested customers are, and how to get them to buy.

With this dashboard, you can:

• Analyze shopper behavior — who’s wishlisting what products
• Measure revenue and AOV directly attributed to wishlists
• Discover potential revenue sitting in wishlists
• Get tips on how to convert those saves into sales

Our upgraded marketing features are live in the Marketing tab of your Wishlist Plus app in Shopify. 

• Automate reminders, price drop alerts, and low stock notifications — right from Shopify Admin.
• Connect with your ESP or use the native email sender to reach high-intent shoppers effortlessly.
• Explore guides and videos to create high-intent segments and launch targeted campaigns.

Try Wishlist Winback Campaigns!
Shoppers curate their dream wishlist and get a chance to win it for free — driving excitement, boosting engagement, and increasing conversions.

For those of you with a physical store, your store associates can now add or remove items to wishlists — right from the POS product detail page (PDP). These selections are saved under a dedicated list called Instore Picks.

This seamless integration bridges the gap between in-store browsing and online shopping, making it easier to save favorites and drive future sales.