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We help brands extend and tailor their customers’ Wishlist experience to align seamlessly with their store branding, theme capabilities, and business requirements.
We support advanced Back in Stock implementations that go beyond standard alert forms, helping merchants align alert workflows with their storefront experience and customer engagement strategy.
End-to-end redesign of the Wishlist interface to match custom themes, branding guidelines, and non-standard storefront layouts.
Custom entry points for Wishlist interactions, including floating components, header icons, quick-save actions, list selection, and “save for later” modules across product detail pages (PDPs), product listing pages (PLPs) and the cart page.
Display custom product or variant information - such as metafields, labels, variant selectors, badges, or upsell indicators (for example, free gift eligibility or sample product), directly within Wishlist page and product grids.
Addition of custom UI and interaction features on the Wishlist page, including sorting, filtering, drag-and-drop for reordering of products, bulk add-to-cart actions for selected items, and other store-specific capabilities tailored to merchant requirements.
Designed for B2B use cases, enabling bulk add-to-cart actions, quantity management, list exports (CSV or PDF), internal notes, and customer-to-sales-representative interactions for assisted purchases - such as list-specific chatbot or inquiry workflows.
Custom alert subscription forms built to match unique product page layouts and theme-specific UI patterns, including support for variant selectors and variant details within the subscription form.
Display Back in Stock subscription options directly on product tiles within collection and listing pages.
Enable customers to subscribe to Back in Stock alerts while simultaneously opting into marketing communications or newsletters.
Build custom “Subscribed Product Status” section where customers can view the products they’ve subscribed to and track product availability.
Customizations are designed to improve customer engagement and drive measurable business outcomes. Below is a snapshot of key performance metrics observed over a 90-day period before and after customization.
Real examples of how brands have customized Swym to align with their storefront design, user experience, and business workflows.
requested the WL page to match their collections page exactly. We ensured the WL page includes all collections page features, allows customers to reorder products via drag-and-drop, and enables product sorting.
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We implemented a custom back-in-stock subscription form that contains their store branding and can be called from not just the PDP but also on the PLP and other product grids
Explore NowOur customization workflow is built for speed and technical precision, ensuring that your custom features are scalable and won't interfere with your existing store architecture.
We start by reviewing your customization request along with the design files or references you provide. Our team assesses the technical feasibility and how the custom logic will interact with your current theme.
Based on the complexity of your requirements and an audit of your store’s code structure, we provide a detailed scope of work and a clear, quote for the project.
Once the quote is approved, we move swiftly through the contract signing process. We’ll finalize the timeline and assign a dedicated developer to begin bringing your designs to life.
Our in-house developers build your custom features on a duplicate theme. This allows us to rigorously test for stability, mobile responsiveness, and app compatibility without any downtime or risk to your live store.
After your final approval, we assist with the code migration to your live theme. We provide comprehensive change logs and monitor your key metrics post-launch to ensure your new features are driving the intended results.
Is customization free or paid?
All customizations are paid. Since the work is built specifically for your store and use case, it requires dedicated development effort and separate billing.
Timelines vary depending on scope and complexity. As an example, a basic custom Wishlist page revamp aligned with store branding is typically completed within 10 business days.
After evaluating your request, we share an estimated development effort in hours. The final cost is calculated by multiplying the estimated hours by the hourly rate.
Our customization services are billed starting at $50 USD per hour.
Once the quote is approved:-
- For customizations above $300, payment is split into two parts: 50% upfront and 50% after completion.-
- For customizations up to $300, the full amount must be paid upfront before development begins.
Yes, absolutely. Sharing design files or layout references upfront helps us build the final experience more efficiently and minimizes back-and-forth during implementation.
No. We always work on a duplicated theme. By default, we clone the live theme, or another theme specified by the merchant, to ensure the live storefront remains unaffected during development.
Yes. Headless and highly customized storefronts are supported and evaluated on a case-by-case basis during the feasibility assessment.
We generally do not recommend changing requirements once a project is in progress. However, if a change is business-critical, we revisit the evaluation phase to assess the additional effort involved and share an updated cost estimate. Work on the new requirement begins once both parties agree to the revised scope and cost.
For very minor changes that require less than 90 minutes of effort, we typically absorb the cost.
For projects extending beyond one week (5 business days), we share weekly previews along with a summary of completed items. This process is also documented in the Statement of Work (SOW) shared before the project begins.
Tell us what you’re looking to build and our team will evaluate the best approach.
Helping e-commerce brands craft a more seamless experience for their customers
Every store is unique—your wishlist should be too! Share your details, and our team will help tailor the Wishlist Plus experience to match your brand perfectly.
