The products your shoppers add to their wishlists are often your best sellers, which unfortunately tend to sell out first. When these products come back in stock, they present a valuable triggered marketing opportunity.

• The starting premise is that you have installed Attentive on your Shopify Store, and enabled the Attentive <>Swym Integration, as described Here
  
• Before you get started, you need to make sure you’ve enabled the Wishlist Reminder event within Shopify Admin →Apps → Wishlist Plus → Integrations → Attentive.
• To confirm, starting from within Shopify Admin, navigate to the Integrations tab under Apps > Wishlist Plus, and choose the relevant integrations card/ tile.

1. Shopify Admin → Apps → Wishlist Plus
2. Navigate to the “Integrations” tab
3. Choose Attentive

Assuming that you have already installed Attentive, as discussed above, then click on Manage on the Attentive Tile.

Once enabled, Swym will send a price drop alert for any wishlisted product to Attentive whenever its price drops below a specified threshold. The default threshold is set at 5 %, but merchants can configure this value as needed.

To test this feature, scroll down to the ‘Test Events & Triggers’ section after saving the trigger. Select “Send price drop alert”. Enter the test email address and click “Send Test Trigger.”

To verify the custom events in Attentive, navigate to the Subscribers tab in the left pane, which will direct you to the subscribers page. Here, you should see an entry for the email or phone number used to trigger the test event. Click on the profile to open subscriber details, then go to the Activities tab. If you see the custom event information, the integration is functioning as expected. The screenshots below illustrate these steps.

First, a quick recap: to create an Attentive Journey, you need to have set up your Attentive-Swym integration by following these steps:

1. Click the install button on the Shopify Admin page, which will direct you to the Attentive login page.
2. Log into your Attentive account and authorize the OAuth permissions.
3. You will be redirected back to the Attentive settings page in Shopify Admin.
4. Capture the sign-up unit IDs for Marketing and Transactional methods from your Attentive account’s Sign Up Units page, fill them into the form on the Swym Admin page, and save. You would probably need to contact your Attentive CSM if you need assistance with this.

Your Attentive-Swym integration is now enabled without further action required. Next, enable your preferred triggers and channels to start sending alerts. If you opted for Wishlist SMS on the Swym Admin page, you can process SMS events (and email if preferred).

You are now ready to create Journeys in your Attentive account. This playbook will focus on creating a “Price Drop Alert” Journey, which can be mapped using one of the following channel types:

• SMS
• Email
• Both SMS and Email

We will start with SMS and then extend it to include email and both channel types.

To begin, select Journeys from the Messaging category in the left panel of your store.Click on Create Journey.

• Click Start from Scratch.

• You will need to choose a Journey Trigger with Swym Wishlist Price Drop Alert . In this example, we will focus on creating a “Price drop Alert” Journey. Click on the “Swym Wishlist Price Drop Alert” tab (which sends reminders for wishlisted products that have a drop in price), then click Get Started.

• A map will appear, allowing you to build your journey step-by-step using the actions and rules outlined below. You can now drag and drop steps (actions and rules) onto the map to build your journey. Remember to save your changes.

• Additionally, you will need to customize the email template shown in the right-hand side panel. To avoid repetitive treatment, that part is covered in the joint SMS and email option below.
  Now, let’s extend this journey to include both SMS and email. The first step is to insert a branch (found under Steps → Rules → Branch) after the wait step (under Steps → Rules → Wait). This will allow you to select any combination of SMS, email, or both.

Below image shows How a Price Drop Alert using Text Message, Email and Both (Text & Email) has been created.

• You can refer to Attentive’s best practises for Journeys for guidance. You have several options to enhance your messages: introduce emojis and images, craft impactful content, choose from templates, embed links, and add click tracking. Don’t forget to save your changes.

• If your focus is on sending email messages instead of text messages, all the previous steps still apply. Simply select Send Email instead of Send Text Messages (found under Steps → Actions → Send Email).

• Once you have provided inputs for Text, Email and Both you can choose to End Journey. Remember to Save.

• Finally, you may Turn On the Journey to allow subscribers to enter this journey once every custom-defined period of time.

• You have successfully set up a Swym Wishlist Price Drop using Attentive Journeys.

• You will recollect that with the Swym<>Attentive integration, you have the capability to re-engage shoppers in an effective manner with personalized alerts on the products that are of interest to them based on dynamic content generated from the shopper intent captured by Swym.
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• Setting up of automations in Attentive is a crucial link to be able to hit up shoppers with more engaging and relevant promotional content, to ultimately drive better results in terms of shopper conversion, from your email/ SMS campaigns.
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• Please note that different email/ SMS service providers have their own formats and methods for using merge tags. So in this final section, we dwell on the how-to of drafting content for a marketing message (Email/ SMS) by leveraging merge tags effectively in an Attentive-specific context.
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• With Attentive we have a menu option for adding the desired dynamic data variables that are a part of the custom event that we send.