• The starting premise is that you have installed Attentive on your Shopify Store, and enabled the Attentive <>Swym Integration, as described Here
  
• Before you get started, you need to make sure you’ve enabled the Wishlist Back-in-Stock Alerts within Shopify Admin  Apps→ Wishlist Plus → Integrations → Attentive.
• To confirm, starting from within Shopify Admin, navigate to the Integrations tab under Apps > Wishlist Plus, and choose the relevant integrations card/ tile.

1. Shopify Admin → Apps → Wishlist Plus
2. Navigate to the “Integrations” tab
3. Choose Attentive

Assuming that you have already installed Attentive, as discussed above, then click on Manage on the Attentive Tile.

Select the check box adjacent to Send Back in Stock Alerts. i.e. send an alert when wishlisted items are back in stock.

To test this feature, scroll down to the ‘Send Test Events & Triggers’ section after saving the trigger. Select “Send Back in stock alerts”. Enter the test email address and click “Send Test Trigger.”

To verify the custom events in Attentive, navigate to the Subscribers tab in the left pane, which will direct you to the subscribers page. Here, you should see an entry for the email or phone number used to trigger the test event. Click on the profile to open subscriber details, then go to the Activities tab. If you see the custom event information, the integration is functioning correctly. Refer to the screenshots below for guidance on these steps.

First, a quick recap: to create an Attentive Journey, you need to have set up your Attentive-Swym integration by following these steps:

1. Click the install button on the Swym Admin page, which will direct you to the Attentive login page.
2. Log into your Attentive account and authorize the OAuth permissions.
3. You will be redirected back to the Attentive settings page in Swym Admin.
4. Capture the sign-up unit IDs for Marketing and Transactional methods from your Attentive account’s Sign Up Units page, fill them into the form on the Swym Admin page, and save. You would probably need to contact your Attentive CSM if you need assistance with this.

Your Attentive-Swym integration is now enabled without further action required. Next, enable your preferred triggers and channels to start sending alerts. If you opted for Wishlist SMS on the Swym Admin page, you can process SMS events (and email if preferred).

You are now ready to create Journeys in your Attentive account. This playbook will focus on creating a “Wishlist Back in Stock” Journey, which can be mapped using one of the following channel types:

• SMS
• Email
• Both SMS and Email

We will start with SMS and then extend it to include email and both channel types.

To begin, select Journeys from the Messaging category in the left panel of your store.

• Click on Create Journey.

• Click Start from Scratch.

• You will need to choose a Journey Trigger within the Swym Wishlist Plus app. In this example, we will focus on creating a “Wishlist Back in Stock” Journey. Click on the “Swym Wishlist Restock Alert” tab (which sends reminders for wishlisted products that are now Back in Stock), then click Get Started.

• A map will appear, allowing you to build your journey step-by-step using the actions and rules outlined below. You can now drag and drop steps (actions and rules) onto the map to build your journey. Remember to save your changes.

• Follow up with a Back-in-Stock message and finalize the text.

• You can refer to Attentive’s best practises for Journeys for guidance. You have several options to enhance your messages: introduce emojis and images, craft impactful content, choose from templates, embed links, and add click tracking. Don’t forget to save your changes.

• You may then choose to End the Journey. Remember to save.

• Finally, you may then Turn On the Journey to allow subscribers to enter this journey once every custom-defined period (say 24 hours).

• You have successfully set up a Swym Wishlist Back in Stock Alert using SMS medium using Attentive Journeys.

• If your focus is on sending email messages instead of text messages, all the previous steps still apply. Simply select Send Email instead of Send Text Messages (found under Steps → Actions → Send Email).

• Additionally, you will need to customize the email template shown in the right-hand side panel, as illustrated below.

• The remaining steps are similar to those for sending an SMS (discussed above), typically concluding with the end of the journey.
  Now, let’s extend this journey to use both SMS and email. The first step is to insert a branch (found under Steps → Rules → Branch) after the wait step (under Steps → Rules → Wait). This will allow you to select any combination of SMS, email, or both.
  You will also need to add your preferred channel type under Steps → Actions → Send Text Message or Send Email, or both. Additionally, you must individually set up the text message and email.

• Shoppers must be subscribed to your SMS or email marketing program, or both, to receive these messages.
  Below is a sample map illustrating the use of the SMS channel type, followed by the email channel type, as well as both channel types for an Attentive Journey.

• That’s it! You have successfully set up a Swym Back in Stock Reminder using SMS or email or both mediums using Attentive Journeys.

• You will recollect that with the Swym<>Attentive integration, you have the capability to re-engage shoppers in an effective manner with personalized alerts on the products that are of interest to them based on dynamic content generated from the shopper intent captured by Swym.
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• Setting up of automations in Attentive is a crucial link to be able to hit up shoppers with more engaging and relevant promotional content, to ultimately drive better results in terms of shopper conversion, from your email/ SMS campaigns.
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• Please note that different email/ SMS service providers have their own formats and methods for using merge tags. So in this final section, we dwell on the how-to of drafting content for a marketing message (Email/ SMS) by leveraging merge tags effectively in an Attentive-specific context.
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• With Attentive we have a menu option for adding the desired dynamic data variables that are a part of the custom event that we send.
  

Drop-Down Menu Option

• After selecting either the email or message channel, click the double curly braces icon ({}) to open a drop-down menu where you can create a combination of dynamic merge tags based on the context. This icon appears in various text blocks, indicating opportunities for personalization and customization. Experiment with the double curly braces icon ({}) until you feel comfortable using the desired dynamic data variables from the custom event to craft your message. The example below illustrates one such use of the double curly braces icon ({}).

• In an email, you can insert text and an image by selecting the appropriate placeholders, as shown below:

• Below is a table listing the dynamic variables, which you can use for the custom event, along with sample values and details on what each variable populates, for your reference.

• Some complex use cases involve sharing information about multiple wishlisted products with users, triggered by specific Wishlist Plus events, such as Share a Wishlist, Wishlist Reminder, or Save for Later (SFL) Reminder. The good news is that these events are supported by the Attentive-Swym integration using product arrays. However, please note that this does not apply to the Swym Wishlist Restock Alert.